Field Observation

For over a decade now, Mr. Biggles has been living on a tree near a beer shop in Nawabganj. Over the years, he has become the local star, as visitors flock to the area to see the monkey drinking beer.

And now, the monkey apparently cannot do without the drink even going to the extent of attacking people.

The owner of the beer shop, Rajesh Singh, admits that Mr. Biggles helped raise his sale figures. People visit the site just to see the monkey drinking beer. ‘‘But now, he has been hitting business as he has injured at least half-a-dozen people in the last few months,’’ he says.

A very intersting example about how drunken monkeys can help small businesses to improve their sales. If we think now of a "global dunken monkey network" there might
be the option of big scale improvement for everyone.